CORPORATE PORTRAITS LONDON
FINANCIAL ANNUAL REPORTS FOR BUSINESS
PORTRAITS FOR CORPORATIONS AND BUSINESS UK
Natural business portraits
A natural approach to corporate portrait photography is becoming increasingly popular. Companies who commission a corporate portrait photographer are likely to be looking for natural business images that
capture emotion and personality, rather than the stiff, formal portraits that once adorned the pages
of annual reports and corporate brochures. Capturing emotion and personality through the lens is an
art that takes not only talent as a photographer, but also the ability to put a subject at ease,
guaranteeing that you get creative business portraits delivered in a natural photographic style.
The image shown here is from a corporate location photography shoot for a blue chip financial
services company in central London.
Timing was crucial given the hectic schedules of the senior management team, so Matt visited their offices beforehand to ensure he had a good idea of the internal locations he could use. The business portraits
that were taken that day have since been used across countless pieces of marketing as well as featuring prominently on their relaunched website. Business portraits are, quite literally, the face of your business
and it is critical to ensure that you commission the services of a talented professional corporate portrait photographer. They should be able to demonstrate their professionalism and experience as a commercial business photographer via their website, an extensive portfolio and, of course, in person.
Do they put you at ease? If they do, the chances are they”ll put your CEO at ease to.
NATURAL PORTRAITS FOR BUSINESS
ANNUAL REPORTS AND BROCHURES
MEETING SHOTS AND BUSINESS PORTRAITS
Be creative with your corporate portrait photography
Corporate photography doesn’t have to be boring. It’s becoming increasingly important to ensure that
a business is represented positively by their presence online and using creative corporate photography
on your website can go a long way to ensuring your business is noticed in a positive light.
Consistency of style reflects well on a company by implying that thought and consideration
has been given to the process.
Websites full of mis-matched images cobbled together from other projects just
look messy and
unprofessional – not the first impression you want to give a potential new customer.
Your website will be judged alongside your competitors with just the click of a mouse,
and in order to make them want to delve deeper than just your home page, it needs to stand out
from the crowd. When commissioning corporate photography, consider the
style of shot required to ensure
the end result fits with your businesses character and the image you wish to portray.
The natural corporate portrait seen here offers a friendlier view of a business
than the posed
and formal portraits of the past. A short meeting with a corporate portrait photographer before
the shoot date will ensure the brief is discussed in detail and that any specific requirements or constraints
It also gives a professional creative photographer an opportunity to offer suggestions for backgrounds, lighting and post-production techniques that may enhance the creative process and
ensure that the natural business portraits taken are an asset to your website; and that the website
is an asset to your business.
CORPORATE BUSINESS PORTRAITS LONDON
CORPORATE HEAD SHOTS FOR BUSINESS
MEETING SHOTS FOR BUSINESS
The Man in the Blue Shirt
There are all types of head-shots. Posed shots on a simple background, formal shots, candid shots,
documentary shots. So many to choose from. But which corporate portrait style
represents you and your business the best.
Well that’s something we can’t answer for you, but there has been a shift away from more
staged shots, to something that looks more natural. Less ties on to more ties off.
This shot is a great example, a team of award winning architects commissioned Matt Wain Photography
to spend two days shooting various directors, some using the stunning building as a
background and some where we staged meetings like the shot below ( still using the great architecture).
We have been asked to sell this shot many times, which of course we won’t.
The reason I think it works so well – it captures the essence of business. The subject looks
approachable but engaged, work is in progress. We shot each of the key people
using this staged meeting approach to complement the other portraits we did of
them so that each subject ended up with two very different looking shots to use in different
pieces of marketing collateral. Matt Wain Photography captures natural images for
corporate businesses, based in London and working globally.
Financial sector Photography
Working in London’s financial sector we get to visit some
stunning boardrooms in some incredible buildings. But these rooms are busy places,
so it’s not always possible to book them out for photography at the same time as people are
available for the shoot. It’s often the case that we are commissioned to photograph people
during board – executive or stakeholder meetings, people might be flying in from around the globe,
so the board room is often not available. The shot here demonstrates that although the room
we used to shoot this series of natural business photographs was a reasonable size,
there where no windows, so the ability to light the room up in a very natural way was important.
If you want your corporate business portraits to look ‘alive’ first start with the lighting, then
talk to the subjects so they forget ( a bit ) that they are being photographed and then capture the moment. There’s no point in spending the time and money building that new website,
sending out that PR release, producing that sales document – if the images
on it look flat and boring.
If your images are flat, your people look flat too.
PORTRAITS FOR BUSINESS AND FINANCE
CORPORATE BUSINESS PORTRAITS LONDON
BUSINESS PORTRAITS SOUTH EAST
Financial Services Photography
Financial services corporate portraits from a distance
I do quite a bit of corporate portrait photography for financial services companies but this was my
first job for Euroclear. The Art Director had come across my website, liked my style of casual
business portrait photography, and commissioned me to shoot relaxed business images of members
of their senior management team. The slightly unusual aspect to this job was that I never
met the Art Director.
He was based at their HQ in Brussels so although the brief for head and shoulder shots was discussed
in detail beforehand, we never met face to face and he wasn”t present at the shoot. Some might consider
this a leap of faith on his behalf, but he could see from the corporate portrait portfolio on
my website that I have a very distinct and natural style; and that was exactly the look he wanted.
Business head and shoulder images don”t have to be boring, although creative corporate portraits are
usually only taken by creative people photographers.
Ask Andy from Accounts to photograph the senior management team using his latest digital toy
and although you may save a bit of money, the results are far more likely to look posed, stilted and…
sorry Andy….boring. This shoot proves that the location of the corporate portrait photographer
you commission is far less relevant in today”s international business world.
The key is to commission a business photographer who shoots in the style you want,
does it professionally, on time, and on budget.
The benefits of investing in a library of original images
Convincing a client to commission professional, original photography is not always easy.
They often believe that buying an existing stock shot from one of the many online image libraries
is an inexpensive and quick fix. What they often don’t realise is that image libraries have numerous
criteria on which they base their fees, and the costs can mount up very quickly, especially
for multiple or exclusive use.
Once committed to using a library image, it’s not easy to go back and the fees can really mount up.
To then see that very same image splashed across a competitor ad in a trade publication only goes to
highlight the benefits of building a library of original and creative photographic images.
Creative industrial photography, taken by a professional location photographer, can make a business
stand out from its competitors. By investing in original photography and building a
library of industrial images, construction photography or location shots a business can ensure that
the images fit their brand and corporate message exactly.
They also have the advantage of exclusivity – shots are taken of their location, their construction project,
their people – not some generic and uninspiring image that’s been used over an again in
competitor campaigns. Once a decision to invest in building a library of original images has been made,
it’s well worth spending time planning to get a clear picture of the selection of images you want.
A specialist photographer, whether a London location photographer, industrial location photographer or professional business photographer, can contribute to this process and help an business maximise their
budget and end up with a good selection images that can be used across many mediums to promote
a business and a brand. They will be specific, on target and perfectly aimed at their audience.
An investment in creative original photography could make a world of difference to your business.
A stock shot won’t.
Corporate video is the shop window of a business.
It must be eye-catching and appealing, and entice a prospective customer into wanting to know more. Choosing a talented professional to produce it is imperative, but the choice of providers can be daunting.
Producing a corporate video for the first time can be daunting. Even if experienced, there’s a long list of important factors to take into account beforehand. Being prepared is essential if you want to stick to your deadline and budget. Turning up on the day unprepared and just hoping that it will “all come together” is usually a recipe for disaster!
Matt Wain has extensive experience in commercial video production, and is very aware of the pitfalls that inexperience can lead to. That’s why, whenever we are in initial discussions about producing a creative and targetted corporate video, we offer clients our video production check list to help with their preparation.
Here are just a few of things on this list to give you an idea.
PRE PRODUCTION : Discussions where the shoot objectives, storyline, audience and controlling idea are all thrashed out. Nailing down the budget, deciding if you want to include Case Studies or a Partner are all key decisions to make at this stage.
LOGISTICS : Once you’ve finalised the outline of the project, you can move onto logistics. How long do you need? Will the shoot be weather dependent? Is there access at the chosen location and do you need permission to be there? If you don’t get the logistics right, the whole project could come to a grinding halt – and you could end up looking a bit daft.
CONTENT : Including interviews in your corporate video can be very reinforcing, but come with a host of additional considerations. For example, does the interviewee speak.